Vietnamese green rice, known as Cốm, is more than a traditional food. With its distinctive flavor, cultural heritage, and versatile applications, Cốm has significant potential to become a modern food ingredient and a premium product for both domestic and international markets. At IMC, product development begins with understanding the ingredient,
Vietnamese green rice, known locally as Cốm, is a traditional food deeply connected to the culture and culinary heritage of Northern Vietnam. Made from young glutinous rice, Cốm is known for its distinctive green color, delicate aroma and naturally chewy texture. Today, however, Green Rice Products are no longer limited
The global snack market is evolving as consumers look for products that combine convenience, distinctive flavors, cultural identity, and quality ingredients. For brands seeking a unique product concept, Vietnamese green rice, known as Cốm, offers an opportunity to create snacks that stand out from conventional products. From traditional Vietnamese green
Vietnamese cuisine is celebrated for its rich traditions and unique specialties, and Green Rice Cake is one of its most iconic delicacies. Made from young green rice (cốm), this traditional cake has long represented the culinary heritage of Northern Vietnam, especially Hanoi. Today, as global consumers seek authentic ethnic foods
Vietnam is globally recognized for its rich agricultural heritage, premium rice cultivation, and unique traditional foods. Among its most iconic specialties is Vietnamese Green Rice (Cốm)—a delicacy made from young glutinous rice that represents centuries of culinary craftsmanship and cultural heritage. As international consumers increasingly seek authentic Asian foods, clean-label
