Vietnamese green rice, known as cốm, is more than a traditional ingredient. With its distinctive color, aroma, texture, and cultural identity, green rice has the potential to become the foundation for modern food products targeting consumers in Vietnam and international markets. For international food brands, however, turning a traditional Vietnamese
Vietnamese traditional foods are gaining new opportunities as consumers around the world become more interested in authentic flavors, cultural stories, and locally sourced ingredients. Among these products, green rice cake, or Bánh Cốm, represents a distinctive part of Vietnamese culinary heritage. For food brands, distributors, retailers, and entrepreneurs, Private Label
