The global snack market is evolving as consumers look for products that combine convenience, distinctive flavors, cultural identity, and quality ingredients. For brands seeking a unique product concept, Vietnamese green rice, known as Cốm, offers an opportunity to create snacks that stand out from conventional products. From traditional Vietnamese green
The global demand for Asian-inspired desserts continues to rise as consumers seek authentic flavors, premium ingredients, and convenient ready-to-eat products. Among these trending products, mochi has become one of the fastest-growing categories thanks to its soft, chewy texture and endless flavor possibilities. For entrepreneurs, retailers, and food brands, launching a
Vietnamese cuisine is celebrated for its rich traditions and unique specialties, and Green Rice Cake is one of its most iconic delicacies. Made from young green rice (cốm), this traditional cake has long represented the culinary heritage of Northern Vietnam, especially Hanoi. Today, as global consumers seek authentic ethnic foods
Vietnam is globally recognized for its rich agricultural heritage, premium rice cultivation, and unique traditional foods. Among its most iconic specialties is Vietnamese Green Rice (Cốm)—a delicacy made from young glutinous rice that represents centuries of culinary craftsmanship and cultural heritage. As international consumers increasingly seek authentic Asian foods, clean-label
