Vietnamese cuisine is gaining increasing attention in international markets thanks to its distinctive flavors, diverse ingredients, and strong cultural identity. From traditional snacks to rice-based specialties, many Vietnamese foods have the potential to move beyond the domestic market and become competitive export products. For food brands, distributors, and international retailers,
Vietnamese green rice, known as Cốm, is more than a traditional food. With its distinctive flavor, cultural heritage, and versatile applications, Cốm has significant potential to become a modern food ingredient and a premium product for both domestic and international markets. At IMC, product development begins with understanding the ingredient,
The global demand for Asian-inspired desserts continues to rise as consumers seek authentic flavors, premium ingredients, and convenient ready-to-eat products. Among these trending products, mochi has become one of the fastest-growing categories thanks to its soft, chewy texture and endless flavor possibilities. For entrepreneurs, retailers, and food brands, launching a
As global consumers increasingly seek authentic, natural, and culturally inspired foods, Vietnam has emerged as one of the most attractive destinations for private label food manufacturing. Among its signature specialties, Vietnamese Green Rice (Cốm) stands out as a premium ingredient with exceptional potential for international markets. From traditional Mochi Cốm
