Vietnamese green rice, known as cốm, is more than a traditional ingredient. With its distinctive color, aroma, texture, and cultural identity, green rice has the potential to become the foundation for modern food products targeting consumers in Vietnam and international markets. For international food brands, however, turning a traditional Vietnamese
The global snack market is evolving as consumers look for products that combine convenience, distinctive flavors, cultural identity, and quality ingredients. For brands seeking a unique product concept, Vietnamese green rice, known as Cốm, offers an opportunity to create snacks that stand out from conventional products. From traditional Vietnamese green
