Vietnamese green rice, known as Cốm, is more than a traditional food. With its distinctive flavor, cultural heritage, and versatile applications, Cốm has significant potential to become a modern food ingredient and a premium product for both domestic and international markets. At IMC, product development begins with understanding the ingredient,
Vietnam is globally recognized for its rich agricultural heritage, premium rice cultivation, and unique traditional foods. Among its most iconic specialties is Vietnamese Green Rice (Cốm)—a delicacy made from young glutinous rice that represents centuries of culinary craftsmanship and cultural heritage. As international consumers increasingly seek authentic Asian foods, clean-label
