Vietnamese green rice cake, traditionally known as bánh cốm, is more than a familiar local snack. With its distinctive green color, soft texture, sweet filling, and strong connection to Vietnamese culinary culture, green rice cake has growing potential as a premium traditional food product for modern retail and international markets.
Vietnamese green rice, known as Cốm, is more than a traditional food. With its distinctive flavor, cultural heritage, and versatile applications, Cốm has significant potential to become a modern food ingredient and a premium product for both domestic and international markets. At IMC, product development begins with understanding the ingredient,
