The Vietnamese skincare industry is experiencing rapid growth, with young consumers increasingly prioritizing natural, effective, and ethical skincare solutions. As we move into Summer 2025, several key trends are emerging, shaping the way Gen Z and Millennials approach their skincare routines. If you’re a beauty brand looking to stay ahead in this competitive market, understanding these trends is essential.
Let’s explore the top 5 skincare trends among young people in Vietnam this summer!
1. Natural & Herbal Skincare – The Rise of Green Beauty
Young Vietnamese consumers are prioritizing natural skincare products that are free from harsh chemicals. With growing awareness of skin health and sustainability, they are turning to herbal formulations that have been trusted in Vietnamese beauty traditions for centuries.
Popular Natural Skincare Ingredients in Vietnam:
✔ Turmeric – Anti-inflammatory & skin-brightening
✔ Centella Asiatica (Gotu Kola) – Soothing & healing properties
✔ Green Tea – Antioxidant protection against environmental damage
✔ Aloe Vera – Hydration & cooling for hot summer days
2. Minimalist Skincare – Fewer Products, More Results ✨
Vietnamese youth are simplifying their skincare routines with a focus on fewer, high-quality products. This movement, known as skinimalism, promotes healthy, glowing skin with minimal effort.
Essential Minimalist Skincare Routine:
✔ Gentle Cleanser – Removes impurities without stripping moisture
✔ Hydrating Toner or Essence – Prepares skin for better absorption
✔ Moisturizer – Locks in hydration and supports skin barrier
✔ Sunscreen (SPF 50+) – The most essential step for healthy skin
3. Sun Protection & Anti-Pollution Skincare ☀️
Vietnam’s tropical climate and rising pollution levels make sun and pollution protection a top priority for skincare in 2025. Consumers are looking for lightweight, sweat-proof sunscreens and antioxidant-rich skincare to shield their skin from UV rays and environmental damage.
Must-Have Skincare for Summer 2025:
✔ Broad-spectrum SPF 50+ sunscreens – No white cast, no greasy feel
✔ Vitamin C & Niacinamide serums – Brightening & anti-pollution benefits
✔ Barrier-repairing moisturizers – Strengthens skin against external stressors
4. Vegan & Cruelty-Free Skincare – Ethical Beauty Movement 🐰
Ethical consumerism is on the rise, and vegan & cruelty-free skincare is a key part of Skincare Trends 2025. Young Vietnamese shoppers prefer brands that prioritize sustainability, animal welfare, and eco-friendly packaging.
What Consumers Look for in Vegan Skincare:
✔ Plant-based formulations – No animal-derived ingredients
✔ Eco-conscious packaging – Recyclable & biodegradable materials
✔ Certified cruelty-free products – No animal testing (PETA, Leaping Bunny)
5. Personalized Skincare – Tailored for Individual Skin Needs 🔬
Technology is revolutionizing skincare! Personalized beauty solutions are on the rise, with AI-driven tools helping young consumers find customized skincare routines tailored to their specific skin type, concerns, and environment.
Innovative Personalized Skincare Trends:
✔ AI-powered skin analysis – Detects real-time skin conditions
✔ Custom-blended skincare formulations – Tailored to individual needs
✔ DNA-based skincare personalization – Advanced approach for better results
Partner with IMC to Develop Your Own Natural Skincare Line!
With Skincare Trends 2025 shaping the future of beauty, brands need a trusted manufacturer to help bring their natural, herbal, and ethical skincare products to market.
Why Choose IMC?
✔ 20 years of experience in natural & herbal cosmetics production
✔ CGMP, ISO, and GLP-certified manufacturing for global-standard quality
✔ Expertise in optimizing natural ingredients for high-efficacy skincare
✔ Comprehensive OEM/ODM services – From R&D to final product packaging
✔ Regulatory compliance support for Vietnamese and international markets
📩 Let’s bring your skincare vision to life!
📞 Hotline: 0911818018