Summer is the hottest and most demanding season for skincare. As temperatures soar, so does the demand for summer-specific cosmetic products. According to a Q2/2025 market survey of Vietnamese female consumers aged 20–45, 87% said they changed part or all of their skincare and makeup routine for the summer.
1. Broad-Spectrum Sunscreen (SPF50+/PA++++)
Why consumers love it:
As awareness of UVA/UVB damage increases, consumers prefer non-greasy, acne-free, fast-absorbing sunscreens that do not leave a white cast. Modern sunscreens also provide hydration and pollution protection.
Key trends:
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Lightweight textures (milk, gel, lotion)
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Alcohol-free and sensitive-skin friendly
IMC can develop:
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Hybrid physical-chemical sunscreens
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Moisturizing + soothing after-sun formulations
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Lines for oily skin, acne-prone skin, or kids
2. Instant Hydration Facial Mist
Why consumers love it:
In hot weather, the skin dehydrates quickly. A refreshing mist helps cool and hydrate instantly, soothe sun-stressed skin, and maintain makeup longevity.
Key trends:
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Natural-origin mists (green tea, chamomile, centella)
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Mineral-rich formulas for all skin types
IMC can develop:
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Natural extract-based facial mists
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Anti-inflammatory sprays for sensitive skin
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Travel-friendly mini sizes: 50ml – 100ml
3. 24H Deodorant Mist – Quick Dry, Long-Lasting
Sweaty summer days increase body odor concerns. Lightweight deodorant mists are favored for keeping the underarm area fresh, dry, and irritation-free.
Key trends:
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Natural deodorizers: green tea, mint, zinc salt, baking soda
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Alcohol- & aluminum-free, safe for both men and women
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Added skin-soothing actives like panthenol or chamomile
IMC can develop:
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Alcohol-free, non-staining deodorant sprays
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Special lines for men, teens, or sporty users
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Fragrance-infused deodorants for brand identity
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Dual-function: deodorizing + post-shaving skin recovery
4. Gentle Deep-Cleansing Face Wash
Why consumers love it:
Summer brings excess sweat, oil, and pollutants. Consumers seek cleansers that deeply cleanse without stripping the skin barrier.
Key trends:
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Balanced pH (5.5–6.0), sulfate-free
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Soothing botanicals: centella, green tea, probiotics
IMC can develop:
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Gentle gel or foam cleansers
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Acne-supportive and repairing formulas
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Specialized lines by gender and age group
5. Soft Peeling Gel – Summer Exfoliation Essential
Dead skin cells build up faster in summer. Consumers prefer gentle, non-abrasive gel exfoliants that purify without irritating.
Key trends:
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Non-granular, mechanical exfoliation
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Use 2–3 times a week
IMC can develop:
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Natural peeling gels with papaya, licorice
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Lip, face, and body-specific exfoliants
🌿 IMC – Trusted Manufacturer of Summer Beauty Essentials
At IMC, we have the capacity to produce all five high-demand summer cosmetics with full CGMP-ASEAN certified facilities and a seasoned R&D team. We offer key advantages:
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Customized formulations tailored to your brand
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Premium imported ingredients (Korea, Japan, EU)
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Full-service support: branding, packaging, legal
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Exclusive R&D for seasonal trends
💡 Summer is the perfect time to launch top-selling cosmetic lines. IMC is your all-in-one partner for safe, effective, and trend-driven product manufacturing.
📞 Contact IMC for product development consultation:
🌐 Website: https://imc.net.vn
📱 Hotline: 0911 818 018