The cosmetics business is booming—and not just for major beauty corporations. In 2025, individual creators, influencers (KOLs), and SMEs are joining the race to launch their own beauty brands. Summer, with its peak demand for sun protection and skincare, is the golden season to boost your cosmetic sales.
Wondering which cosmetic products to sell in summer 2025 to capture trends, attract customers, and maximize profits?
Or how to build your own private label product that meets international standards with cost-efficient production? Let IMC guide you through!
Why Summer Is the Best Time to Start a Cosmetics Business
Increased seasonal demand = higher sales potential: Summer heat, humidity, and sun exposure lead to skin concerns like sunburn, oily skin, acne, and pigmentation. This creates strong consumer demand for:
- Sunscreen products
- Skincare for oily/acne-prone skin
- Soothing, hydrating masks
- Facial mist and toner
- Lightweight, long-lasting makeup
Summer is particularly lucrative for young consumers, office workers, and students—especially on platforms like TikTok and Facebook.
Build a Competitive Edge with Your Own Brand
Creating your own cosmetic brand means:
- Full control over pricing and brand positioning
- Ownership of your business ecosystem
- Opportunities to grow through distribution, partnerships, and franchising
Recommended Cosmetic Products to Sell in Summer 2025
1. Next-Gen Sunscreens – A Summer Must-Have
Why it works: Sunscreen today isn’t just about UV protection—it needs to hydrate, protect from pollution, and resist sweat.
Key 2025 features:
- Broad-spectrum UVA + UVB filters (Tinosorb M, Uvinul A Plus)
- Lightweight, fast-absorbing formulas
- Natural ingredients like Hyaluronic Acid, Niacinamide, botanical extracts
Target audience: Ages 16–35; active on TikTok and Instagram.
2. Facial Mist – Instant Cooling & Hydration
Perfect for hot days, facial mists cool and moisturize instantly.
Trending ingredients:
- Green tea, aloe vera, centella asiatica
- Deep sea minerals
- Nano-technology for better absorption
Marketing tip: Bundle with summer kits for higher sales.
3. After-Sun Repair Gel – Soothe and Recover
Use case: For sunburnt, irritated, or sensitive skin post-exposure.
Features in demand:
- Gel texture, non-sticky
- Aloe vera, cucumber, panthenol, beta-glucan
- Suitable for face and body
4. Lightweight & Long-Wear Makeup Line
Makeup for summer needs to be breathable and durable.
In-demand products:
- 2-in-1 cushion sunscreen
- Tinted lip balms with moisture-lock
- Mattifying foundations & primers
- MLBB tones, peachy shades, and “no makeup” look trends
5. Mini-Size Skincare Kits – Smart Consumer Choice
Today’s consumers prefer trial-sized kits before committing.
Ideal summer mini sets include:
- Gentle cleanser
- Oil-control toner
- Hydrating serum
- Lightweight moisturizer
- Mini sunscreen
Pro tip: Build attractive kits priced under $15 to drive online sales.
IMC – Your Partner in CGMP-Standard Private Label Cosmetic Manufacturing
Success in cosmetics starts with product quality, trending formulations, sleek packaging, and optimized cost. IMC delivers all of this and more.
Why Choose IMC?
1. CGMP-ASEAN Certified Manufacturing Facilities
- Closed-loop production system
- Equipment from Europe and Korea
- Strict batch-by-batch testing
2. Experienced R&D Team
Our experts develop market-ready formulations with:
- Verified imported ingredients
- Safe, effective formulations with modern tech
- Exclusive technologies only available at IMC
3. Full-Service OEM/ODM from A–Z
You bring the idea, we handle the rest:
- Formula development & ingredient selection
- Packaging design & branding
- Legal compliance, barcoding, registration
- Manufacturing, packing, delivery
4. Co-Investment Model to Share the Startup Budget
IMC is ready to co-invest and share development costs, ideal for startups and brand owners.
- Free product sample testing
- Discounts for large orders or recurring production
- Marketing support & international certifications from IMC
Catch the Wave of Cosmetic Summer 2025 with the Right Partner
This summer is your chance to launch a beauty brand, scale an existing business, or own a product under your name—with a trusted CGMP-certified partner by your side.
📞 Contact IMC for consultation, quotes, and free samples:
🌐 Website: https://imc.net.vn
📱 Hotline/Zalo: 0911 818 018
IMC – Turning Your Idea into CGMP-Standard Products That Build Vietnamese Brands for the World