The year 2025 promises an exciting evolution in beauty trends, blending advanced technology, natural ingredients, and personalized skincare solutions.
As we enter the new year, beauty enthusiasts are witnessing a continuous shift in trends, with innovations emerging and evolving. In 2025, the focus will be on innovation, self-care, and flexibility, introducing a wide range of products that enhance both appearance and skin health. From skincare-makeup hybrids to luxurious body care, brands are offering solutions that elevate beauty routines while ensuring sustainability.
Curious about what’s new in the beauty world this year? Here are the top trends to watch in 2025:
1. Skincare-Infused Makeup
The demand for hybrid products combining skincare benefits with makeup is rising across all age groups. This trend highlights the need for multi-functional products that simplify routines without compromising results.
2. Preventative & Rejuvenating Skincare
Rather than reactive treatments, 2025 beauty focuses on proactive skincare to prevent early signs of aging, emphasizing long-term skin health.
3. Lip Care Boom
Plump, hydrated lips remain a top beauty goal. Expect a surge in lip care products that combine hydration, treatment, and color.
4. Relaxed Glamour
This trend embraces effortless beauty with lightweight foundations, natural blush tones, and soft mascaras. It promotes a balanced approach between sophistication and simplicity.
5. Scented Style: Beauty Through Fragrance
Fragrance becomes an essential part of beauty routines. In 2025, we see:
- Premium Gourmand Scents with warm vanilla, coffee, and nutty notes.
- Soft & Subtle Fragrances like lavender, yuzu, and grapefruit for a fresh feel.
- Fragrance-Infused Personal Care in shampoos, body lotions, and mists for a holistic experience.
- Customizable Scents, allowing users to create their signature fragrance.
9 Global & Vietnamese Beauty Trends to Watch
1. Sustainable Beauty
- Global: Eco-friendly packaging, carbon footprint reduction, and refillable products dominate the industry.
- Vietnam: Consumers are increasingly drawn to organic, vegan, and cruelty-free beauty.
2. Personalized Beauty Tech
- Global: AI-driven skin analysis and at-home beauty devices revolutionize skincare.
- Vietnam: AI-powered skin assessment and personalized skincare gain popularity.
3. Skinimalism
- Global: Fewer steps, more efficiency—multi-functional skincare like moisturizer-serum hybrids take the lead.
- Vietnam: Gen Z and Millennials embrace minimalist beauty with streamlined routines.
4. Natural Shades & ‘Clean Look’ Makeup
- Global: Lightweight cushions, cream blushes, and tinted lip balms define the trend.
- Vietnam: The “clean girl aesthetic” gains traction, favoring fresh, effortless beauty.
5. Beauty from Within
- Global: Beauty supplements like collagen peptides and probiotics rise in demand.
- Vietnam: Collagen drinks, vitamin-infused teas, and detox diets gain momentum.
6. Traditional & Local Ingredients
- Global: Ingredients like Cordyceps, seaweed, and herbal extracts take center stage.
- Vietnam: Turmeric, rice powder, and vetiver-infused products merge tradition with innovation.
7. Genderless Beauty
- Global: Unisex skincare and makeup blur gender lines.
- Vietnam: Gen Z leads the charge in embracing gender-neutral beauty products.
8. Scientific Skincare & ‘Skin Cycling’
- Global: Skin cycling—alternating products for optimal results—gains traction.
- Vietnam: Dermatologist-approved skincare and influencer-backed knowledge gain trust.
9. Holistic Haircare
- Global: Scalp health and hair density become key concerns.
- Vietnam: Natural hair care products featuring bồ kết (soapberry), pomelo peel, and ginseng grow in popularity.
2025: A New Era of Beauty
Beauty in 2025 is more than skin-deep—it’s about health, sustainability, and personalization. Vietnam’s beauty industry blends traditional values with modern technology, paving the way for unique local trends. Which trend resonates with you the most?