Over the past decade, Vietnam’s cosmetics industry has made significant progress, moving from the role of an OEM manufacturer for international brands to building homegrown names capable of competing on the global stage.
Previously, most local companies only focused on contract manufacturing (OEM). Today, more Vietnamese brands are taking charge of product development, technology, packaging design, and marketing strategies, establishing themselves as strong contenders in both domestic and international markets.
From OEM to OBM – The Rise of Vietnamese Cosmetic Brands
According to the Vietnam High-Quality Goods Business Association, the domestic cosmetics sector has seen annual growth rates of 10–15%, with a market size of over USD 2.5 billion. This demonstrates not only strong consumer demand but also significant export potential.
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OEM (Original Equipment Manufacturer): Served as the foundation for Vietnamese enterprises to learn production processes, quality management, and compliance with international standards.
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OBM (Original Brand Manufacturer): As consumer demands became more sophisticated, companies shifted toward developing their own brands, marketing, and distribution channels.
Many Vietnamese natural cosmetics brands are now investing heavily in R&D and leveraging local ingredients such as green tea, turmeric, aloe vera, and cordyceps. These products stand out for their uniqueness while aligning with global trends in green, clean, and safe beauty.
Cosmetics Export: Expanding Beyond Vietnam
Vietnamese cosmetics are no longer limited to the domestic market. Today, products are entering Southeast Asia, South Korea, Japan, the Middle East, and Europe.
International certifications such as GMP, ISO 22716, and FDA have enabled Vietnamese products to compete fairly on the global stage, opening new opportunities for sustainable growth.
IMC – Strategic Partner for OEM Cosmetics Export
To successfully move from OEM production to becoming a global cosmetics brand, businesses require not only quality products but also scientific, regulatory, and strategic support.
This is the role of International Medical Consultant (IMC), a pioneer in Vietnam’s health and beauty manufacturing industry, offering:
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Research & Development (R&D): Support in formula innovation, ingredient selection, and international standard compliance.
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Regulatory & Certification Consulting: Guidance to achieve GMP, ISO, FDA certifications, essential for global export.
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Brand & Market Strategy: Comprehensive solutions for brand building, product positioning, and global expansion.
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Technology Transfer: Access to advanced international technologies and the latest cosmetic industry trends.
With extensive experience and proven credibility, IMC has been and continues to be a trusted partner for Vietnamese cosmetic businesses, helping them establish a strong presence both at home and abroad.
The Future of Vietnamese Cosmetics on the Global Map
Vietnam’s cosmetics industry is entering a new era, where success is defined by product quality, management capacity, and market strategy.
With the support of trusted partners like IMC, Vietnamese brands can confidently set their sights on global export markets, positioning Vietnamese beauty products alongside leading international brands.
📞 Hotline: 0911 818 018
🌐 Website: https://imc.net.vn
📩 Email: info@imc.net.vn
