The global market for food supplements is around 120 billion dollars with annual growth figures in recent years of around 6%. The main markets are those of Asia and North America followed by the European market. In Spain, the market for dietary products is around 1 billion euros, of which the sale of

E-commerce In China, the process for health Product registration is extremely long, and there is no guarantee of approval in a system. Actually, many brands use E-commerce platforms for selling their product in China, because it no requires a license so long as you gain approval from the relevant cross-border

Traditional natural dietary supplements continue to attract attention Chinese consumers prefer natural dietary supplements, and they tend to trust traditional Chinese medicines. Consumers over 60 age are a group which represents a significant and an ideal target for manufacturers, but unfortunately, this group is hard to target with e-marketing promotion tools