In recent years, self-care is no longer exclusive to women. Men are increasingly paying attention to their appearance and actively seeking high-quality skincare products for clearer, brighter, and more attractive skin. According to Allied Market Research, the global men’s grooming industry is growing rapidly and is projected to surpass USD 80 billion by 2026. In Vietnam, this trend is expanding from major cities to rural areas, signaling an explosive market opportunity.
Why Invest in Men’s Cosmetics?
- Low Competition, High Demand: While the women’s cosmetics market is saturated, the men’s segment remains largely untapped.
- High Profit Margins: Small-sized products, low operating costs, and stable repeat purchase behavior.
- Brand Loyalty: Men tend to stick to one brand for a long time.
- Market Readiness: Starting now allows entrepreneurs to stay ahead of the curve and build a stable income source.
Top Trending Men’s Skincare & Grooming Products
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Facial Cleansers – Designed for oily skin and effective in deep cleansing.
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Toners & Serums – Help soothe skin and minimize pores.
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Moisturizers & Sunscreens – Hydrate while protecting against harmful UV rays.
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Hair & Beard Care – Includes shampoos, hair wax, beard oils.
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Men’s Fragrances – Strong personal scent as a form of expression.
These products enjoy consistent consumer demand, offering sustainable profits.
IMC – Trusted OEM Manufacturer for Men’s Cosmetics
Partnering with a reliable manufacturer helps you create distinctive and high-quality products. IMC offers:
🏭 Modern production facilities certified by CGMP
🎨 Packaging design and branding support
📄 Full OEM/ODM services – from concept to final product
💡 Product strategy and market trend consulting
With IMC, you can focus on branding and sales while we handle manufacturing and compliance.
Step-by-Step Guide to Starting Your Men’s Cosmetics Brand
📌 Build Your Brand Identity: Choose a name, logo, and packaging that speaks to your audience.
📌 Choose a Product Niche: Target products like oil-control serums, facial cleansers for men, or hair styling wax.
📌 Leverage Multiple Sales Channels: TikTok Shop, Shopee, social media, affiliate marketing.
📌 Create Engagement: Free samples, livestreams, customer testimonials.
Starting a men’s skincare brand doesn’t require huge capital — just a strong product and the right go-to-market strategy. Partner with IMC to bring your brand to life, maximize profits, and guarantee quality.
📞 Contact us today for a free consultation and product development support!
🌐 Website: www.imc.net.vn
📩 Email: info@imc.net.vn
📱 Hotline: 0911 818 018