Ready to look and feel your best in the new year? Here are the key beauty trends and products to stay on top of as we enter the new year
The new year is here and if you’re a beauty enthusiast, you’ll know that the landscape constantly evolves as fresh trends come.
In 2025, the focus seems to be on innovation, self-care, and versatility. The year promises an exciting array of products that enhance our appearance and cater to our skin’s health and well-being. From skincare-makeup hybrids such as skin tints to luxurious body care essentials, brands are offering products that can help create beauty routines that aren’t just elevated but sustainable.
Curious about what’s fresh and new this year? Here are the key trends for the coming year.
Skincare and make-up hybrids
The demand for products that combine skincare benefits with makeup is becoming increasingly popular among people of all ages. This trend emphasizes the need for multifunctional products that simplify routines without sacrificing performance.
Prevention and rejuvenation
Trend: This proactive approach to skincare focuses on preventing signs of aging before they occur, moving away from reactive treatments.
Lip balm bonanza
It’s not over for luscious, full lips this year. Expect a surge in lip products in 2025, especially ones that blend skincare and color while focusing on hydration and treatment.
Relaxed glamour
Relaxed Glamour in cosmetics is a trend or beauty style that combines comfort, naturalness, and charm. This style emphasizes maintaining a natural look while creating a subtle yet sophisticated allure. In the beauty industry, “relaxed glamour” is typically reflected through the following:
▸ Natural yet Striking Makeup: Products like lightweight foundations, natural blush, lipsticks in soft tones, and mascara with a minimal application enhance a radiant beauty without looking overdone.
▸ Multi-Functional and Easy-to-Use Products: Cosmetics are designed for ease of use, aligning with a dynamic lifestyle and delivering quick yet beautiful effects.
▸ Focus on Skincare: This style prioritizes healthy, glowing skin. Skincare products such as serums, moisturizers, and foundations with hydrating or sun protection properties are highly favored.
▸ Soft and Natural Tones: The style often employs neutral or pastel color palettes, avoiding overly bold shades to evoke a sense of comfort and approachability.
The “relaxed glamour” style conveys the message that you can look effortlessly captivating without investing too much time or effort, maintaining a balance between natural beauty and elegance.
We’ll notice a shift towards a more feminine aesthetic characterized by effortless styles and colorful make-up looks reminiscent of the 2000s.
Scented style
Scented style in beauty is a trend that emphasizes the use of fragrance as a key element to create a holistic sense of beauty and an exquisite experience. This style focuses on body care products or perfumes and integrates fragrances into other beauty products to provide relaxation, luxury, and personalization.
In 2025, the “scented style” trend in the beauty industry is witnessing diverse and sophisticated developments, emphasizing personalized fragrance experiences and their integration into everyday beauty products. Below are some notable trends:
▸ Premium Gourmand Scents Gourmand fragrances, especially vanilla, remain popular due to their warm and comforting qualities. This trend aims to create more complex scents by blending notes such as coffee, chestnuts, and grains, delivering a luxurious and unique sensation.
▸ Subtle and Elegant Fragrances Light and delicate fragrances are becoming the choice for those who value understated sophistication. Notes like lavender, yuzu, and grapefruit are predicted to gain popularity, offering a fresh and refined feel.
▸ Fragrance Integration in Personal Care Products The integration of fragrances into personal care products such as shampoos, body washes, and body lotions is becoming increasingly popular. This creates a holistic and personalized beauty experience. Brands are focusing on developing products with unique fragrances that reflect users’ personalities and preferences.
▸ Hair Fragrances and Multi-Functional Products Hair fragrances are gaining traction, offering a pleasant scent and providing hair care benefits. This trend reflects the demand for multi-functional, convenient products that suit modern lifestyles.
▸ Personalized Fragrance Experiences Consumers are increasingly seeking unique scents that reflect their individuality. This drives the growth of bespoke fragrance services and products that allow users to mix and match fragrances according to their preferences.
These trends demonstrate the deepening connection between fragrance and beauty, offering consumers a holistic and personalized sensory experience in 2025.
Bích Phạm – PTTTQT