Functional snacks are moving beyond the traditional idea of “healthy food.” Consumers increasingly want snacks that combine nutrition, convenience, great taste, attractive formats, and clear functional benefits. In 2026, functional snacking is becoming an important area of innovation for food brands. Protein, fiber, gut health, energy, clean-label ingredients and convenient

Vietnam is becoming an increasingly attractive destination for food manufacturing, thanks to its diverse agricultural resources, growing manufacturing capabilities, and competitive production costs. For brands looking to develop products for the domestic or international market, working with the right OEM Food Partner can provide a practical way to turn a

The gummy supplement market is growing rapidly as consumers look for supplements that are easy to consume, enjoyable, convenient, and suitable for modern lifestyles. For brands, this creates an opportunity to develop gummies with customized ingredients, flavors, shapes, and nutritional profiles. However, creating a successful gummy product requires more than

Vietnamese cuisine is gaining increasing attention in international markets thanks to its distinctive flavors, diverse ingredients, and strong cultural identity. From traditional snacks to rice-based specialties, many Vietnamese foods have the potential to move beyond the domestic market and become competitive export products. For food brands, distributors, and international retailers,

Vietnamese green rice, known as Cốm, is more than a traditional food. With its distinctive flavor, cultural heritage, and versatile applications, Cốm has significant potential to become a modern food ingredient and a premium product for both domestic and international markets. At IMC, product development begins with understanding the ingredient,

Sleep is an essential part of a healthy lifestyle, but many consumers are looking for convenient and enjoyable ways to support their nighttime wellness routine. This growing demand has created new opportunities for brands developing sleep gummies with carefully selected ingredients such as melatonin, botanical extracts, vitamins, and minerals. For

Vietnamese green rice, known locally as Cốm, is a traditional food deeply connected to the culture and culinary heritage of Northern Vietnam. Made from young glutinous rice, Cốm is known for its distinctive green color, delicate aroma and naturally chewy texture. Today, however, Green Rice Products are no longer limited

Calcium is an essential mineral for maintaining healthy bones and teeth. For people who need additional calcium in their daily routine, traditional calcium tablets have long been a popular choice. However, calcium gummies are becoming increasingly attractive as consumers look for supplements that are easier and more enjoyable to take.

The global dietary supplement market is evolving rapidly, and functional gummies have become one of the fastest-growing product categories. Consumers increasingly prefer gummies because they are convenient, enjoyable to consume, and available in a wide range of health-focused formulations. Whether you’re launching a wellness startup, expanding an existing supplement portfolio,

The global demand for Asian-inspired desserts continues to rise as consumers seek authentic flavors, premium ingredients, and convenient ready-to-eat products. Among these trending products, mochi has become one of the fastest-growing categories thanks to its soft, chewy texture and endless flavor possibilities. For entrepreneurs, retailers, and food brands, launching a

As the global demand for functional gummies continues to rise, consumers are placing greater emphasis on quality, safety, and transparency. Whether purchasing calcium gummies, sleep gummies, collagen gummies, or multivitamin gummies, customers expect supplements that are produced under strict quality standards. For brands looking to launch or expand their product

The global gummy supplement market is growing at an unprecedented pace. From calcium gummies and sleep support gummies to collagen, multivitamin, and immune health formulas, consumers increasingly prefer gummies over traditional tablets because they are enjoyable, convenient, and easy to consume. For businesses planning to launch their own gummy supplement