Over the past decade, the beauty industry has witnessed a dramatic shift—from the belief that “cosmetics are only for women” to a modern understanding: self-care and grooming are for everyone, including men. Today, more men are paying attention to skincare, body care, and grooming. Old stereotypes like “men don’t need skincare” are quickly being replaced by a lifestyle focused on confidence, grooming, and holistic self-care.
According to reports from Statista and Mintel, the global men’s cosmetics market is expected to reach USD 78 billion by 2025, with a CAGR of 8–9%. In Vietnam, while the men’s cosmetics sector is still emerging, young male consumers (ages 18–35) are increasingly purchasing products such as facial cleansers, acne serums, sunscreen, perfumes, deodorants, and even light makeup.
👉 This marks a golden investment opportunity: building and owning a men’s cosmetics brand.
Strategic Benefits of Building a Men’s Cosmetics Brand
Less Competition – More Positioning Power
While the women’s cosmetics market is saturated with hundreds of brands, the men’s cosmetics segment remains wide open. Niches such as professional skincare for office men, sports cosmetics, and natural grooming products are still underserved. This gives new brands a unique chance to stand out without being “lost in the crowd.”
High Profit Margins & Product Line Expansion
Cosmetics—especially natural and premium products—offer average profit margins of 50–70% for brand owners. Once a brand establishes core products, it can easily expand into:
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Skincare (serums, masks, toners)
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Haircare (shampoo, conditioner, styling products)
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Bodycare (body wash, deodorants, lotions)
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Fragrance (perfumes, colognes, scented balms)
Export Potential & International Branding
Global consumers—particularly in Japan, Korea, the Middle East, and Europe—are seeking Asian beauty brands with natural, minimalist, and effective concepts. With the right guidance, Vietnamese brands can succeed in this space.
IMC & The Natural Cosmetics Institute – Your Strategic Partner
With over 20 years of expertise in health and beauty manufacturing, IMC (International Medical Consultant) is not only a leader in nutraceuticals and cosmetics production in Vietnam but also a strategic ecosystem partner for businesses aiming to develop professional men’s cosmetics brands.
Natural Cosmetics Institute – Specialized R&D Center
Through its strategic partnership with the Natural Cosmetics Institute, IMC offers in-depth R&D support:
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Developing formulas tailored to male skin needs, aligning with grooming and minimalist routines.
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Applying innovative active ingredients and internationally certified natural extracts.
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Creating products that meet both domestic and export market demands.
Top 8 Men’s Cosmetics Products in Demand for Summer 2025
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Facial Cleansers & Exfoliators – Essential for removing dirt, oil, and dead skin cells.
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Moisturizers & Serums – Hydration and anti-aging support for healthier skin.
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Sunscreens – Protection against UV rays and skin aging.
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Fragrances & Hair Styling Products – Boost confidence with scents and neat styling.
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Body Wash & Body Care – Keep skin clean, fresh, and smooth.
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Deodorants & Body Odor Control – Stay fresh and confident all day.
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Mouthwash – Maintain oral hygiene and fresh breath.
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Premium Herbal Toothpaste – Whitening, cavity protection, and fresh breath for strong personal impression.
The Market Is Waiting – Your Brand Is the Key
Modern men don’t just need skincare—they need a brand that understands their lifestyle and offers solutions backed by science, innovation, and empathy.
👉 Contact IMC today for full-service consultation on product development and men’s cosmetics branding.
🌐 Website: www.imc.net.vn
📞 Hotline: 0911 818 018 (Zalo)