In recent years, gummies – also known as gummy vitamins or functional gummies – have become one of the most popular forms of nutritional supplements. Instead of swallowing traditional pills, more and more consumers prefer fun, convenient, and tasty formats.
Two standout consumer groups driving this trend in Vietnam are mothers (postpartum women) and office workers. Both share common characteristics: they care about health and beauty, but face limitations in time and consistency when using traditional dietary supplements. This is why nutritional gummy manufacturing is rapidly emerging as a dominant trend in the Vietnamese market.
Gummy Supplements for Mothers: Gentle and Convenient
Postpartum women often face challenges such as fatigue, hair loss, dull skin, and mood swings. They need supplements like collagen, iron, vitamin D, and biotin – but many find it hard to maintain a daily pill routine.
Gummies offer a more pleasant and stress-free solution. Instead of feeling pressured by medicine, consuming a sweet gummy feels like a small act of self-care, making it easier to build long-term habits.
Gummies for Office Workers: Healthy Living Amid Busy Schedules
Office workers constantly face stress, lack of sleep, and screen fatigue – leading to dull skin and reduced wellness. Despite acknowledging the importance of supplements, many fail to maintain the habit of taking pills.
Functional gummies fit seamlessly into their lifestyle: no water needed, easy to carry, attractive packaging, and enjoyable to consume. Many place a gummy jar on their desk as a daily ritual for healthier living.
Office workers constantly face stress, lack of sleep, and screen fatigue – leading to dull skin and reduced wellness. Despite acknowledging the importance of supplements, many fail to maintain the habit of taking pills.
Functional gummies fit seamlessly into their lifestyle: no water needed, easy to carry, attractive packaging, and enjoyable to consume. Many place a gummy jar on their desk as a daily ritual for healthier living.
Why Gummies Are So Popular
Unlike tablets that often remind users of illness, gummies provide a positive emotional experience. People feel like they are enjoying a piece of candy rather than taking medicine. This ease of use increases compliance, especially for those with busy schedules or children.
Social influence also plays a role – when friends, colleagues, or influencers recommend gummies, consumers are more willing to try them.
Key Considerations When Using Gummies
-
Gummies are supplements, not replacements for a balanced diet.
-
Some may contain sugar, gelatin, or artificial coloring – always check the ingredients.
-
Their “candy-like” form can lead to overconsumption – they must still be taken as directed.
IMC – Professional Nutritional Gummy Manufacturer in Vietnam
As consumer demand grows, more brands and startups are entering the gummy market. However, success depends not only on the formula but also on manufacturing capabilities, quality control, and regulatory compliance.
With over 20 years of experience, GMP-certified factories, and modern gummy production lines, IMC provides OEM/ODM services for functional gummies, including:
Popular Functional Gummy Categories at IMC:
-
Vitamin & Mineral Gummies
-
Multivitamins for kids
-
Vitamin C (immune support)
-
Vitamin D3 + K2 (bone health)
-
Zinc (immunity)
-
Beauty Gummies
-
Collagen + Vitamin C (skin firming, brightening)
-
Biotin + Keratin (hair & nails)
-
Hyaluronic Acid (hydration)
-
Specialized Health Gummies
-
Omega-3 (DHA/EPA) for brain & heart
-
Probiotic gummies (digestion)
-
Melatonin + Chamomile (better sleep)
-
Glucosamine + Chondroitin (joint support)
-
Nutrition & Energy Gummies
-
Fiber gummies (digestion)
-
Electrolyte gummies (sports hydration)
-
Protein gummies (fitness & gym users)
Emerging Trends in Gummy Manufacturing:
✅ Sugar-free & low-sugar gummies
✅ Vegan & natural ingredients
✅ Trendy packaging for young consumers & families