E-commerce
In China, the process for health Product registration is extremely long, and there is no guarantee of approval in a system. Actually, many brands use E-commerce platforms for selling their product in China, because it no requires a license so long as you gain approval from the relevant cross-border platforms.
Don’t forget that China is the world’s largest connected country, with a huge online population of e-shoppers and online sales infrastructures. In China, the biggest E-commerce platforms are Tmall, JD.Com, and Pinduoduo. If you really want to establish your business in China and increase your revenues, you have to be online and be present in the right and most powerful platforms in China.
Cross-border – a good “weapon”
Chinese People travel a lot, so they are more familiar with foreign products. China has changed all regulations about the Cross-border market. With cross-border e-commerce, Chinese consumers are able to experience the brand in a local format, They can easily buy from abroad and the product is shelved offshore until sold. They are some advantage of the E-Commerce Platforms:
- The shipping times are shorter– same-day or one-day for all tier-one cities, versus two to four days from a Free Trade Zone.
- You are able to offer customers the option to return the product.
- The numbers are simply greater.
Social media campaign
In China, Social Media means a lot. If you want to be more visible or reach a lot of customers you have to be present on Social media. Not all of them but mainly on Wechat and Weibo which are the most powerful social network in China.
Wechat is the first most popular Chinese Social Media, with more than 1.2 Billion active users. It’s just amazing how you can take advantage of this. It is not only the most used App, but it also has a lot of functionalities like pay Bill, makes a reservation, buys Food, etc. Moreover, WeChat integrated also some Mini Programs that brands can use to expand their business Online.
Weibo is also very popular in China, with more than 650 million active users. You can use it to promote your brand and get more visibility.
Forums and Q&A platforms
Social listening is the main driver of purchasing dietary supplements and what are the places where the Chinese go to find information about products and brands?
Zhihu is the answer. Chinese consumers go on this platform when talking about vitamin health supplements. Zhihu is the most used Chinese Q&A platform similar to the western Quora. A brand can use this platform to leverage their community to talk about the brands and products in a good way.
KOLs cooperation
Chinese KOLs are very powerful, just through an article, comment, or video they can completely change your business for the best or the worst. They are able to influence Chinese decisions. Don’t lack this opportunity to collaborate with the most talented KOLs in order to become the leader of the market. In this domain, you can trust us. GMA work with over 100 KOLs. We can help you to find the right KOL for your business. We know how they work and we can guarantee you a big successful campaign.
Adapt QR codes to your business
The QR Code is a powerful method for driving traffic between multiple platforms. Actually, the QR take a big part in China because just through a scan with your smartphone you can easily buy an item or download your App. QR code uses a series of codes to redirect buyers to:
- An app,
- WeChat account
- to the shopping cart page via mobile.
But, most importantly: the Chinese don’t buy just a name but established & authentic dietary supplements brands
The brands need to improve their image by featuring their headquarters, offline stores, and also participating in some events such as sponsored Marathons to promote health. You have to work on your reputation, the best way is to work with a digital agency that can help you to erase all bad comments or image about you. Chinese customers buy established & authentic brands that are engaged to be large players in their country. Thanks to an innovative and intelligent digital marketing you can create a very powerful image online that reflects the real you.
Source: https://www.marketingtochina.com/the-dietary-supplements-market-in-china/