The skincare cosmetics industry in Vietnam is witnessing remarkable growth with many natural products favored by domestic consumers. This article will introduce readers to the popular skincare cosmetics currently in demand and predict the trends that will dominate from 2023 to 2028.
Popular Skincare Cosmetic Uses in Vietnam
- Deep Moisturizing: Moisturizing products such as creams and serums containing hyaluronic acid, glycerin, and ceramides are popular for their deep hydration and long-lasting moisture retention.
- Anti-Aging: Products containing retinol, peptides, and antioxidants like vitamins C, E, and coenzyme Q10 help reduce wrinkles, enhance elasticity, and improve skin texture.
- Skin Brightening and Anti-Pigmentation: Products containing vitamin C, niacinamide, arbutin, and licorice extract help even out skin tone, reduce pigmentation, and enhance brightness.
- Acne Treatment: Products with salicylic acid, benzoyl peroxide, and tea tree oil are used to control and treat acne.
- Environmental Protection: Sunscreens with high SPF and anti-pollution creams protect the skin from UV rays and environmental pollutants.
- Skin Regeneration and Repair: Products containing peptides, plant stem cells, and bio extracts help regenerate and repair damaged skin.
- Skin Whitening: Whitening products containing glutathione, kojic acid, and alpha arbutin are popular for brightening skin and reducing dark spots.
- Pore Tightening: Products with niacinamide, witch hazel, and AHA/BHA help cleanse and tighten pores.
Vietnamese Skincare Mindset
The Vietnamese skincare mindset is influenced by various cultural, social, and economic factors. Here are some key characteristics:
Preference for Natural Ingredients: Vietnamese consumers tend to favor cosmetics with natural ingredients, believing that natural components are safe, gentle, and less likely to cause skin irritation.
Emphasis on Skin Whitening and Brightening: In Vietnam, fair and bright skin is often seen as a beauty symbol. Therefore, whitening products, dark spot correctors, and tone-enhancing products are highly favored.
Comprehensive and Multi-Functional Skincare: Vietnamese consumers like multi-functional products that integrate multiple benefits such as moisturizing, sun protection, anti-aging, and brightening in one product, saving time and being effective.
Interest in Anti-Aging Products: Maintaining youthful skin and preventing aging is a top concern. Products containing retinol, collagen, and antioxidants are sought after by many consumers.
Products Suitable for Tropical Climate: With Vietnam’s hot and humid climate, consumers prefer lightweight products that don’t clog pores and can control oil.
Following Expert Skincare Advice: Vietnamese consumers are increasingly interested in following skincare advice and guidance from dermatologists, beauty bloggers, and reputable sources.
Commitment to Skincare Routines: Skincare routines with multiple steps such as cleansing, toning, serums, moisturizers, and sunscreens are becoming popular. Consumers are willing to invest time and money for healthy skin.
Combining Tradition and Modernity: Vietnamese people maintain traditional skincare habits such as using herbal remedies while also embracing modern skincare products and technologies from Korea, Japan, and the West.
Affordable Skincare: Consumers look for high-quality products at affordable prices. They often compare prices and quality before making a purchase decision.
Eco-Friendly and Sustainable: The trend of using eco-friendly cosmetics with recyclable packaging and sustainable production processes is becoming more popular, reflecting consumer concern for the environment.
In summary, the Vietnamese skincare mindset combines a preference for natural ingredients, a focus on whitening, anti-aging, and a harmonious blend of traditional and modern methods.
Predicted Skincare Cosmetic Trends
Microbiome Skincare: Products containing probiotics, prebiotics, and postbiotics that balance the skin’s microbiome, improving the skin’s protective barrier and soothing issues such as inflammation, redness, and acne.
Blue Light Protection: Products that protect the skin from the harmful effects of blue light from electronic devices will become increasingly popular, especially in the growing digital technology context.
Sustainable Skincare: Products made from organic, natural ingredients, with sustainable production processes and eco-friendly packaging will be favored by consumers.
Multi-Functional Products: Products that combine multiple benefits such as moisturizing, anti-aging, sun protection, and brightening in one will continue to be a trend, providing convenience and high efficiency.
Personalized Skincare: Products customized and designed based on the individual needs and skin conditions of each consumer, using AI technology and biological data to offer optimal skincare solutions.
Strong Antioxidant Products: New and powerful antioxidants like astaxanthin, resveratrol, and plant polyphenols will be increasingly integrated into skincare products.
Regenerative Skincare: Products containing stem cells, bio extracts, and regenerative technologies will become more popular due to their superior skin repair and regeneration abilities.
Marine Ingredients: Extracts from seaweed, plankton, and marine minerals will continue to attract attention for their moisturizing, anti-aging, and skin-regenerating properties.
These trends reflect the continuous change and development in the cosmetics industry, meeting the increasingly high and diverse demands of consumers.
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