The Vietnamese cosmetics market continues to thrive in 2025 — and it’s bringing exciting opportunities for businesses, startups, and beauty entrepreneurs.
According to recent reports from platforms like Shopee, Lazada, Tiki, Sendo, and TikTok Shop, the industry hit a revenue milestone of VND 45,000+ billion in 2024. Among this, facial skincare alone captured 41% of the market, proving it to be the golden segment for investment.
Why Is 2025 a Key Year for Cosmetic Manufacturing?
The competition is growing fast, but so is consumer demand. More than ever, people are looking for products that are:
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Safe and gentle for sensitive skin
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Based on natural and clean ingredients
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Tailored to their specific skin types and needs
This means opportunity — especially if you plan your product development based on data and emerging trends.
Top 5 Cosmetic Product Trends for 2025
1. Serums & Essences for Facial Skincare
The “niche” that brings huge potential
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Most in-demand products in the skincare routine: serums for brightening, anti-aging, post-acne recovery.
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Trending technologies: Nano, probiotics, natural fermentation.
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Ingredients to look for: Niacinamide, peptides, natural extracts (green tea, centella asiatica, chamomile).
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Keywords to remember: “Clean Beauty”, “No parabens, no alcohol”.
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2. Hybrid Sunscreens (Physical + Chemical)
Broad-spectrum protection, no irritation
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High SPF (50+) with moisturizing, lightweight texture.
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Ideal for daily wear and makeup layering.
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Clean formula with no white cast, suitable for sensitive skin.
3. Organic Shampoos & Shower Gels
A rise in demand for body & scalp care products
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Customers are turning away from sulfates and synthetic fragrances.
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Gentle, herbal-based formulas for all ages (even kids).
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Bodycare trends: brightening body wash, natural exfoliating scrubs (coffee, salt, sugar), moisturizing lotions with SPF.
4. Natural Makeup – “No Makeup” Look
Minimal but radiant
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Popular among students and office workers.
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Best-selling products: tinted lip balms, cushion foundations with skincare benefits, plant-based blush and powders.
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Trending: hybrid makeup (skincare + makeup), tone-up sunscreens, personalized shades based on skin tone.
5. Mini Perfumes & Roll-Ons
Small, stylish, and shareable
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Easy to carry, affordable, and viral on TikTok.
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Perfect for Gen Z users who enjoy personalizing their scent.
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Best formats: roll-ons, solid perfumes, clean & unisex fragrances.
Business Strategy: How to Succeed in the 2025 Cosmetics Industry
🎯 Focus on Gen Z & Millennials (Ages 18–35)
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They’re the biggest spenders in beauty.
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They love storytelling brands, unique packaging, and personalization.
⚙️ Invest in Modern Production Technology
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Use methods like nano-encapsulation, natural fermentation, and cold extraction.
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It helps you stand out and gives your product a competitive edge on e-commerce platforms.
📈 Expand Distribution Channels
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Don’t just sell online — combine TikTok Shop, livestreams, and pop-up experiences.
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Partner with spas, clinics, and influencers to build visibility.
Work With IMC – Your Trusted OEM/ODM Partner
IMC is one of Vietnam’s leading cosmetic manufacturers, offering full-service OEM/ODM solutions for beauty brands.
We help you:
✅ Turn your idea into a complete product
✅ Customize formulas with expert R&D
✅ Design packaging that stands out
✅ Ensure quality with CGMP – ASEAN certified factories
✅ Support you with legal procedures and marketing tools
Ready to Build Your Cosmetic Brand in 2025?
Whether you’re a startup, a spa owner, or an entrepreneur with a great idea — this is your year to shine.
📞 Contact IMC today to start your journey!
🌐 Website: imc.net.vn
📩 Email: info@imc.net.vn
📱 Hotline / Zalo: 0911 818 018