After 3 turbulent years under the influence of the Covid-19 pandemic, it is expected that Covid-19 will continue to have a strong impact on the economy and life in general in 2023, including a shift in food choice trends of consumers, thereby affecting the choice of raw materials for food supplement production.
The rise of immune-boosting ingredients
The Covid-19 pandemic has directed consumers’ focus on products with immune-boosting functions. People have become aware of the role of the immune system in preventing disease for themselves. During the pandemic, food supplement factories continuously produced orders to serve the sudden increase in demand for immune enhancement. In addition to choosing ingredients such as vitamin C, zinc…, ingredients of biotechnology origin have been prioritized by experts.
>> See more: How to choose ingredients to enhance immunity?
Aware that a healthy digestive system means a healthy body, researchers have focused on using ingredients that help improve digestive functions, enrich the intestinal microflora, and enhance immunity natural and superior way.
ImmunePath-IP ingredients naturally enhance immunity
Raw materials have technological elements
Technological factors have been mentioned a lot by experts recently, in which biotechnology materials have contributed significantly to creating new values for human health. On January 30, 2023, General Secretary Nguyen Phu Trong, on behalf of the Politburo, signed Resolution No. 36-NQ/TW on the development and application of biotechnology to serve the country’s sustainable development in the current situation. new picture. For the first time, the word “Biotechnology” was mentioned in Party documents. With this orientation, the trend of using biotech materials in the food supplement industry in the years from 2023 onwards is inevitable.
>> See more: Biotechnology raw materials
In addition to biotechnology, a number of other technologies are also applied in the process of producing raw materials and extracting active ingredients from medicinal herbs such as phytosome technology, supercritical CO2 extraction technology, pharmaceutical extraction technology. Bio-quantum therapy…promises a fertile market for businesses that dare to invest.
Raw materials researched and produced in Vietnam
If in the past the idea of “loving foreign countries” was deeply ingrained in Vietnamese consumer culture, when going through the Covid-19 pandemic, logistics were severely affected, manufacturers began to give special priority to biotech raw materials originating in Vietnam. Prominent among them are biotech materials extracted from the cell walls of live bacterial strains researched and produced by the Institute of Functional Foods (VIDS) and distributed by Thien Nguyen Pharmaceutical Company.
The main cell wall is peptidoglycan molecules made up of alternating arrangements of two amino acids, N-acetylglucosamine (abbreviated as NAG) and N-acetylmuramic acid (NAM). Cross-links form between NAM molecules belonging to two different polypeptide chains, which are essentially peptide bridges of 4 amino acids Alanine, Glutamic acid, Lysine, Aspartic acid, thus forming a very stable crystal lattice structure solid.
Expansion in the use of vegan ingredients
Currently, consumer culture has changed. Consumers have been raising the spirit of environmental protection and animal protection. The trend is that companies want to use friendly and benign ingredients. Therefore, using vegan ingredients not only preserves nature but also saves the animals that live there.
An interesting thing is the description of fish, the digestive organs in the human body such as: tooth structure, intestine structure and how to digest food of humans are similar to herbivores. That’s why materials originating from plants are prioritized for selection and use.
Pay special attention to ingredients that are clinically proven
Consumers today are very smart, when buying a product they often want to receive more than one value in it. For example, they buy a bottle of water to drink, but in addition to quenching thirst, they also want that bottle of water to supplement essential micronutrients for the body, or supplement active ingredients that can prevent and support treatment. some diseases they may encounter. Therefore, using ingredients with proven clinical effects for the food and beverage industry is currently a current trend.
Researchers were able to create a water bottle containing the Ayuflex® ingredient that is both refreshing and anti-inflammatory, pain-relieving, and protects bones and joints, suitable for the elderly. Or they can create a type of cereal used in breakfast for diabetics. This cereal not only provides enough necessary nutrition for a normal person but also contains Crominex® to help control blood sugar effectively…
Ayuflex ingredients have anti-inflammatory effects, reduce pain, and protect bones and joints
>> See more: Ingredients are clinically proven
Vậy làm sao để biết rằng các nguyên liệu đó đã có chứng minh lâm sàng? Bật mí với các bạn rằng, thông thường các nguyên liệu có chứng minh lâm sàng sẽ có các công trình nghiên cứu được công bố trên các tạp chí quốc tế uy tín như pubmed hay clinicaltrials.
So how do we know that the ingredients are clinically proven? Let me tell you that, usually, clinically proven ingredients will have research projects published in prestigious international journals such as pubmed or clinicaltrials.